Newmanbrain participated in the 6th Competitive Intelligence Forum for Internationalization, an important event organized by the Chamber of Commerce of Castellón.
The 6th Competitive Intelligence Forum for Internationalization provided an invaluable platform for industry leaders and experts to share their perspectives on how businesses can effectively navigate international markets, and how design and technology play an essential role in enhancing competitiveness.
The roundtable discussion titled “Reimagining Internationalization: Design and Technology in the Service of Competitiveness” featured two notable figures in the world of innovation: Pablo Belmonte, CEO of Newmanbrain, and Juan Esteban Sánchez Martínez, co-founder of IDEA Design Mindset. Juan Esteban is also the visionary behind the international award-winning packaging for THEIA™, a groundbreaking product in the healthcare sector. Together, they explored how design and technology are shaping the internationalization strategies of companies today.
Second to the right, Pablo Belmonte, CEO of Newmanbrain, during the 6th Competitive Intelligence Forum for Internationalization
The Crucial Role of Design in the Healthcare Industry
One of the key points highlighted during the roundtable was the vital role that design plays in the success of healthcare products. In a rapidly evolving global market, healthcare companies are constantly looking for ways to stand out and offer unique value to their customers. As Pablo noted, “Design is no longer just about aesthetics. It’s a strategic tool for differentiation“. By combining functionality with visual appeal, companies can create products that not only meet the needs of users but also convey trust, quality, and innovation.
Juan Estaban, co-founder IDEA Mindset, during the 6th Competitive Intelligence Forum for Internationalization
Juan Esteban, whose company IDEA Design Mindset has been instrumental in shaping the design of #Theia, explained that effective packaging design can significantly impact a product’s reception in international markets. Packaging serves as the first point of contact with consumers, and it is often the deciding factor in whether a product is chosen over competitors. In the healthcare sector, this becomes even more critical, as products need to convey a sense of safety, effectiveness, and professionalism. The international award-winning design of #Theia’s packaging exemplifies how thoughtful design can elevate a product’s brand perception and appeal on a global scale.
Technology as a Catalyst for Competitiveness
In addition to design, the discussion also focused on the role of technology in driving competitiveness. Both Pablo and Juan Esteban emphasized how technological advancements can enhance the efficiency and functionality of products, ultimately helping companies meet the ever-changing demands of international markets. From smart technologies that improve user experience to innovative manufacturing techniques that reduce costs and increase product quality, technology plays a fundamental role in enabling businesses to stay ahead of the competition.
For Newmanbrain, technology is a core component of its business model. The company’s use of cutting-edge tools and data-driven strategies allows them to offer tailored solutions to clients seeking to expand their reach in international markets. Similarly, IDEA Design Mindset integrates the latest technological advancements into its design processes, ensuring that every product is not only visually appealing but also technologically sophisticated.
The Future of Internationalization
The forum concluded with a look toward the future of internationalization, emphasizing that companies must continue to innovate and adapt to stay competitive on the global stage. As industries become more interconnected, collaboration between design and technology will be essential for success. By reimagining how these two elements work together, businesses can create products that are not only visually impactful but also technologically advanced and capable of meeting the diverse needs of global markets.
Newmanbrain and IDEA Design Mindset’s participation in this forum underscored the importance of integrating design and technology into the internationalization process. For companies in the healthcare sector, this approach offers a powerful means of differentiation in a crowded and competitive global market.
As the world becomes increasingly interconnected, those who embrace the intersection of design, technology, and strategic thinking will be best positioned to thrive and lead in the international arena. The future of internationalization is bright, and design and technology will undoubtedly be at the forefront of that journey.
#internationalization #healthcareinnovation #fNIRs #neuroscience